The British Airways London Eye is the world's tallest observation wheel at 135m high. Located on the banks of the River Thames it offers unrivalled views over London.

Since opening at the turn of the century, the London Eye has become an iconic landmark, with a status that can be compared to Tower Bridge, Big Ben, Eros and the Tower of London. It has been used as a backdrop in countless films and for innumerable TV programmes. A source of pride for the whole country as well as the capital, the London Eye is the most distinctive addition this century to the world's greatest city, loved by Britons and tourists alike.

In fact, in its short life, it has become the most popular paid for UK visitor attraction, visited by over 3.5 million people a year (an average of 10,000 a day). A breathtaking feat of design and engineering, passengers in the London Eye's capsules can see up to 40 kilometres in all directions, in complete comfort and safety.

But there's much, much more to the London Eye than its views and its engineering. It plays an integral role in the community, has become something of a gateway or a symbol for London and offers a unique venue for corporate events and entertainment.