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Rococo Chocolates

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Unit C41, Parkhall Road Trading Estate, West Norwood
London
SE21 8EN
Email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Website
Phone: 02087618456
Fax: 02087615346

Rococo was founded in March 1983 by Chantal Coady.

Coady graduated in Textile Design (Camberwell School of Art & Crafts) in 1981, and went on to complete an MSC Small Business Course. Armed with a little knowledge, a dangerous passion for chocolate and a belief that there was room for a radically different approach to chocolate, she decided to open a shop in the King's Road (Chelsea, London). 26 years later, the author of three books about chocolate, Coady still pushes forward to boundaries of chocolate retailing with 3 shops in London - the flagship store is at Motcomb St, in the heart of Belgravia.

CHANTAL COADY AND ROCOCO AWARDED SPECIAL PRIZE FOR 'CHANGING THE WAY PEOPLE THINK ABOUT CHOCOLATE' Academy of Chocolate Awards 2008

Rococo, Grococo and the Grenada Chocolate Company: A Potted History.

This story began in Spring 2002, when we first tasted some chocolate from the Grenada Chocolate Company. We fell in love with it, and in 2004 we visited the island of Grenada to make a chocolate documentary with film maker Eti Peleg. During this visit we met Mott, Edmond and Doug who founded the Grenada Chocolate Company in 1999, and with whom we formed strong friendships, forged over countless cups of Grenadian cocoa tea and chocolate bars. Later that year, Grenada was hit by Hurricane Ivan; when Hurricane Emily came less than a year later, more damage was sustained at the northern tip where the GCC are based. All the cocoa on the island was devastated, and it would be 5 years before the next really good harvest. In aid of the Grenada Relief Fund, ‘Hearts and Hands’, Rococo produced a special edition ‘Hurricane Emily Bar’. This was made from the chocolate that had been in the conch when the storm hit, combined with Rococo’s own organic chocolate.

In 2007, a small cocoa farm came up for sale, close to the Belmont Estate, offering the perfect opportunity for a joint venture between Rococo and the Grenada Chocolate Company to produce fairly traded "ethical" chocolate. This plot of land, which we call GROCOCO, is now the ‘home farm’ which supplies 100% of its harvest of fine flavoured organic Trinitario cocoa beans to the GCC where they are made into fine chocolate. It was also one of the founding farms that make up The Grenada Organic Cocoa Farmers' Cooperative.

Seven years after our first taste of Grenada chocolate, we will be mixing Grococo beans with the Rococo Organic House Blend. From now on, all Rococo’s organic products will include Grococo beans in the recipe.

Fair Trade

According to one of the founders, it's more than procrastination that's kept them from filing the paperwork: Fair-trade chocolate companies still, almost exclusively, process the value-added product in the first world with raw materials they import from the equatorial belt where cocoa grows. In that way, even the fair-trade system perpetuates a cycle the founders of the Grenada Chocolate Co. are determined to break. "They're buying cocoa from the south part of the world to bring it to the north part of the world," Green said. "But what we're doing can effectively make sure that the people doing the work are actually part of the process.


 
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