The purpose of the British Toy & Hobby Association is to promote and, where possible to bring about, the most benign commercial, industrial and political climate for its members activities'; also, in circumstances where the collective interests are specifically threatened, to organise and conduct appropriate defence.

Objectives :

   1. To achieve broad public recognition of the positive value of play and of the part played by toys in promoting play.
   2. To gain understanding and recognition of the industry's concern for safety and its safety record and to encourage public interest in purchasing and using safe toys.
   3. To create and maintain the most efficient possible facilities for members collectively to meet and transact business with customers.
   4. To ensure that the industry's interests and views are fully and properly represented to government and that the Association is routinely consulted by government on issues affecting the toy industry.
   5. To support the industry's ability to market its products in a responsible way and to conduct international trade without unreasonable industry-specific restriction.
   6. To provide information to and maintain a communication network for members to promote the Association's other objectives.
   7. To manage the Association's finances so as to provide the funding necessary to execute its objectives and to maintain financial security at all times.